“I believe that developing and executing great marketing is a process. It takes commitment, collaboration and continuity, and starts with a complete understanding of the customer.”
– Lori Kirk-Rolley
Lori KIRK-ROLLEY
The principal of L Factor Marketing, Lori is an innovative, forward-thinking and impactful marketing expert with vast experience in marketing durable goods & services and consumer goods. She has developed and led programs across all aspects of the marketing mix, including:
- Strategic Planning
- Brand Positioning
- Consumer Experience
- Digital Marketing
- New Product Marketing
- Showroom Strategy & Design
- Retail Program Development & Merchandising
- Market Research & Analysis
- Marketing Supply Chain Management
- Advertising
- Public Relations
- Promotions & Communications
Lori developed her broad marketing expertise during her 19-year career at Dal-Tile Corporation, a subsidiary of Mohawk Industries and the largest manufacturer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. Most recently, Lori served as Vice-President, Brand Marketing, where she directed all marketing activities for the Daltile, American Olean, Marazzi, and Ragno brands in both B2C and B2B, encompassing residential and commercial segments. She managed all marketing activities through various channels to ensure brand differentiation and minimize channel conflict.