“I had the opportunity to work with Lori when she was at Dal-Tile. She is truly a gifted strategic marketer, who is creative, innovative and an expert in developing comprehensive plans and orchestrating the details to achieve results.
Lori is passionate about understanding all aspects of the business and used that knowledge to guide marketing planning and execution that was well-aligned with company goals.
I always appreciated Lori’s willingness to share her knowledge and expertise, and am thankful to have learned so much from her.”
“Lori has been a fabulous contact at Dal-Tile for me the entire time I’ve been editor of TileLetter Magazine - nearly 10 years.
Lori is passionate, articulate, and a consummate professional, in addition to being an engaging, warm and personable individual. I looked forward to each of our trade show interactions knowing that not only would I learn about the newest product lines, but the supporting trends and directions that led the company to craft these introductions. Even juggling a busy schedule, Lori was always generous with her time, ensuring I had all the information I needed for my stories and reports.
Her blend of skill, passion and personality makes her a true treasure in whatever endeavor she undertakes.”
“I had the pleasure of working closely with Lori during several consumer research assignments Spearfish had while she headed up marketing for Dal-Tile. She had a very deep understanding of each of her brands and was laser focused on the research objectives and passionate about identifying the insights that could help drive her business segments forward. She always provided excellent background to us so that we could hit the ground running with each project.
Lori was always a step ahead in gaining the approvals at the market and store levels for in-store interview work and ensured that her team across the country was up to speed with what we were assigned to cover and available to support our efforts.
Lori is a high-energy person, upbeat, and extremely buttoned-up. Most importantly, however, she was quick to share the credit with her team and always let us know how appreciative she was for the efforts we put forth in completing the studies.”
“I have known and worked with Lori for 15 years. Lori is an extraordinary find! She is recognized by her colleagues as a true industry leader with a depth of knowledge and expertise that makes a difference. She possesses all the qualities of a strong leader, is a clear and concise decision maker, and has an innate understanding of what elements constitute a successful marketing strategy.
Lori exhibits great drive, passion, and energy to all that she undertakes. Her knowledge, expertise, and credibility will serve as a huge asset to any company. You just need to look at the growth experienced at Dal-Tile under her guidance as Vice-President of Brand Marketing, as it speaks to her vision, business savvy, and her capacity to develop a companies marketing pathway to success.
I cannot wait to follow Lori’s next endeavor; I know with great certainty, that she will advance the business and guide it on the right path to success!”
“Lori is a highly motivated, energetic leader with tremendous experience spanning strategic planning and brand positioning to research, merchandising, new product marketing. A focused, visionary thinker, she excels at developing and implementing marketing plans and strategies that align with and move the corporate objectives forward.
Lori immerses herself in her business as demonstrated in her unsurpassed expertise and grasp of the details, issues, opportunities and challenges of her brand, market and operations. A hands-on collaborator and results producer, Lori’s brand leadership experience and passion for building strong brands is an asset for any company who values these traits.”
“Lori and I worked closely together during my time at Dal-Tile to optimize the Marketing Brand function. Her passion and extensive knowledge for this function is evident for anyone she partners with. I was especially impressed with her forward thinking that led to new programs and initiatives for the company.”